Our Blog

Tel Aviv Sourasky Medical Center (Ichilov Hospital): Increasing email response rates by 71%

How we used optimal message framing and communication timing at Ichilov Hospital to increase screening test responsiveness
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Maccabi Healthcare Services: Encouraging the use of direct access to physiotherapy

How we helped Maccabi, Israel’s leading healthcare provider to re-design the "user journey" and get its members to make use of physiotherapy services, without seeing a doctor first. Expected to save over 100,000 doctor appointments and over 50 million shekels.
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Aurora's founder featured on Kan 11 the national television channel:

Our founder Tamar Kornitzer, served as scientific advisor and social experiments manager in Kan 11's documentary series on Behavioral biases and decision making
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